Oyster is looking for sales and business development people. Please contact me if you are interested elie at oyster dot com and attach a resume and write a short note

Here is some of what we are looking for:

  • Charming
  • Likable
  • Persuasive
  • Deeply extroverted
  • Articulate
  • Loves networking
  • Aggressive and ambitious
  • Customer focused – the kind of person who answers every email and phone call before going home for the night.
  • Customer service oriented
  • Concise – no buzzworders please. Nothing is more annoying than someone who speaks – regardless of how eloquently – and delivers many words but no content.
  • Presentable – will present well for the Oyster brand, particularly when speaking with advertisers or hoteliers. No one slick please.
  • Smart – can understand the needs of the customer and help them become a better marketer as a result.
  • Hard working – the sales and marketing team will run on a 9AM to ~8pm schedule 5+ days/week so this is not a job for everyone.
  • Number of years of prior work experience – 1 to 6
  • Willing to be assessed continuously – Understands that the sales and business development org is a quantitative metric driven  environment with the derivative potential (and likelihood) for high churn among those who don’t meet the highest standards of performance. For the right people, that metric driven assessment is a boon, for others it’s a nonstarter.
  • Prior experiences preferred; not required for people who have tremendous aptitude but the ideal candidate has at least a few of these.
    • Has sold online advertising before
    • Has sold to tourism bureaus before
    • Understands the Internet. Can easily name 5 sites that they use frequently and explain what makes that site best in class (Google, amazon and any mail program does not count)
    • Have sold to hotels before – understand how hotels think about marketing and sales
    • Has sold something, anything really, before and liked it
    • Has worked in the hotel industry
    • Was an entrepreneur – even if their business was not successful, I’m still interested (for obvious reasons, it’s hard to hire the entrepreneurs who have been very successful)
    • Passionate about hotels – kind of obvious but worth stating.
  • Locations
    • NYC – currently the most desirable
    • LA
    • SF
    • Miami
    • Vegas
    • Orlando

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An entrepreneurs guide to venture capital (1 of 3)

by Elie Seidman on January 29, 2010

If you’re profitable, you can control your board.. We negotiate for the wrong thing because we don’t know what our goals are. “Who gives a shit what your valuation is? At the end of the day your valuation will be more impacted by a board made up by a bunch of old white men who show up once a month for half a day. It’s a lot easier if you just tell them what you’re going to do - Mark Pincus CEO of Zynga

For many an entrepreneur, raising venture capital (VC) money is an important – if not critical – milestone in the history of their business. In fact, raising VC money has become such an important part of the entrepreneurial experience, at least  for certain types of enterepreneurship (e.g. consumer Internet) that it’s hard to remember that raising VC is still a relatively new way to finance a new business – the VC industry having only really been established in the 60s with the likes of Arthur Rock (early investor in Apple and Intel) establishing funds that did nothing else. There are so many impressive stories about VC funded businesses (Google, Cisco, Hotmail, AdMob, Zynga, Etsy to name just a few) and so many “celebrity VCs” including Vinod Khosla, Don ValentineMichael Mortiz, John Doerr and [click to continue…]

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Microtargetting kills the newspaper

by Elie Seidman on January 18, 2010

Clay Shirky has written a truly brilliant essay on the future of newspapers. The short version: newspapers don’t have a future – is, of course, not surprising. Additionally, journalism – not newspapers – are something that we, as a society, very much need. Journalism in and of itself is not a profitable business and has been subsidized for a long time – as Shirky says by WalMart (publishing ads that help the times pay for the Baghdad bureau) and the 14 year old kid who, for a very low wage, delivers the newspaper to your home in the suburbs.

Printing presses, trucks, ink, and union wages simply can’t compete against WordPress, servers, and electrons. And they won’t which is why we should expect that most printed news is going to simply disappear – as anachronistic as a steamship plying the Atlantic ocean or a horse and buggy taking a businessperson home from Wall Street to their suburban home on 70th street and West End Avenue.

The revolution in publishing infrastructure - presses to electrons - means that any [click to continue…]

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Your (potential) customers don’t care about you

by Elie Seidman on January 18, 2010

It’s not just a provocative title – it’s true. When building a product – especially a consumer web product – it’s important to remember that your potential customers are busy. Take a look at a weeks worth of posts on TechCrunch or TechMeme – the number of new companies and new products is overwhelming. A byproduct of our creative and entrepreneurial culture is that we are collectively churning out massive numbers of new things for customers to try.

Given the noise of new and existing offerings that you are competing against, here are a few things that I think are critical to remember:

  • Intersect customers where they already are – your potential customers are largely not going to come find you – you need to go find them where they already are. You can have the best product in the world but if you don’t have a good way to get that product to customers you are going to have a problem.
  • Word of mouth (not viral) has more potential than it ever had: The good news is that – particularly for consumer web products – it’s vastly easier than it ever was for word to spread about great products. Twitter, Facebook, mass adoption of e-mail, digg, a massive number of blogs covering every last little niche and Google – both paid and organic – have created a massive distribution network that speeds word of mouth. The noise is vast but if you excite customers, word spreads far faster than it ever did in the past. That’s certainly a part of why we are now seeing companies capture massive numbers of customers in just a few years (it’s still not a few months) where it used to take a decade or more for most. Think of local reviews as an example. In the past decade CitySearch grew and became massive and within the same decade Yelp [click to continue…]

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Please consider helping Haiti

by Elie Seidman on January 14, 2010

Doctors Without Borders is a good way to help this and other causes.

Support Doctors Without Borders in Haiti

Photos of the Haiti disaster from Boston.com’s Big Picture

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Bing Travel features Oyster Photo Fakeouts

by Elie Seidman on January 11, 2010

Oyster’s much loved photo fakeouts made it to Bing Travel today!

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No surprise, my hobby is visiting hotels

by Elie Seidman on January 7, 2010

I previously spent many years running a business whose products I had no real passion for. I learned a lot about entrepreneurship and the high growth experience reinforced my passion for technology, innovation, and entrepreneurship. But I also learned that I wanted to work on a product that I had a real passion for – it had to be about more than money or success but also about building something that I would want to be a customer of. I had always loved hotels and photography and so when the idea for Oyster came along it did not take much to convince me that it was an idea that I worth getting excited about.

Oyster continues to be a dream job for me – my “work” often involves visiting hotels in some of the best vacation destinations in the world. I don’t imagine I’ll tire of that anytime soon. And when it comes time for a vacation, I don’t need or want a change of pace from my work life – I stay in hotels instead.

Here are some of my favorite hotels in two of my favorite US cities: [click to continue…]

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Some predictions for the 10’s

by Elie Seidman on January 3, 2010

Prior to Oyster, I spent nearly a decade in the telecom industry. At Epana, we were early adopters of the Blackberry which we used to replace pagers to alert us to network outages and the like; I wish I had invested in RIMM. For our infrastructure, we were early adopters of Sonus softswitches – telecom switches using VoIP instead of traditional time division multiplexing technology (TDM). Once revolutionary, VoIP is today the standard and TDM continues to be phased out though it is far from entirely removed from the telecom network. Many things that were novel in the late 90s and early part of the 00’s  became widespread and it was pretty obvious that they would become so. As Om Malik points out, perhaps no change was more significant than the adoption of high speed Internet access. I still remember well the Covad SDSL line I had installed in [click to continue…]

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Lessons I’ve learned about entrepreneurship

by Elie Seidman on January 3, 2010

  • Great management team vs bad business, bad business wins. Great management  team and a great business and something special happens. (this quote can be attributed to many people include Buffet/Munger and Andy Rachleff of Benchmark). Choose the market you are focused on VERY carefully. In a world of too many VC companies saying “we will figure out monetization later”, it’s critical to ask yourself if there is a history of customers paying for the product/service you are offering?
  • Great businesses attract great management teams; a very talented acquaintance applied for a job at Google in 1999/2000 and asked to be paid only in options. Smart people want to go where the fun and money is. Success is the most valuable recruiting lever you have.
  • VCs rarely want to give you money when you need it and want to give you [click to continue…]

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Free time – the advantage of the entrepreneur

by Elie Seidman on December 23, 2009

Why did Microsoft miss search? Why did Sony miss portable digital music and lose out to a revolutionary entrepreneur (with the resources of a big company)? Why did Intuit not beat Mint? Why has EA had to buy its way into social gaming?

Theories abound about why entrepreneurs are able to capitalize on opportunities that incumbents miss. Here are a few of the better ones:

  • Success breeds arrogance and arrogance breeds self satisfaction and a sense of invulnerability
  • Incumbents don’t want to cannibalize an existing profit center with a new product that is disruptive. They bet on one in the hand vs two in the bush. The entrepreneur has none in the hand to lose.
  • Incumbents tend to be larger companies and the incentive models and management structure of big companies tend to reward small incremental improvements to the status quo and place a high cost on taking large risks that have a small chance of being successful (but massive upside if they are).

To these excellent reasons I’ll add free time as one of the main competitive advantages that entrepreneurs have. Would be entrepreneurs – whether unemployed or working for someone else – have something that the CEO of an incumbent company does not have: a lot of free time with which to think very deeply while the incumbent is trying to beat last years numbers and keep the existing – potentially large – train on the tracks as their full time job.

Think of Bill Gates vs the Google founders. Gates was already running a massive – and very complicated business when the Google founders were crashing the Stanford network with the early versions of Google. Did Bill Gates lack for intellectual horsepower? financial resources? experience with the history of disruptive technology in business? competitive drive? Clearly not – rather, what he lacked was free time. His days were full of emails and meetings and the occasional offsite strategy session. How often did he get to step away from it all and clear his plate for weeks on end to let his mind roam and see new opportunities including those staring him in the face? He famously took a week or so off each year to seclude himself and read. Meanwhile, Larry and Sergei had the thoughtful – and relatively unhurried – life of grad students. With nothing else to distract them, they were able to focus all of their – rather significant – creative energies on just one thing: search. Not a couple of days or a week or even a quarter but rather years. Gates? He was busy with databases, email servers, MSN, multiple OSes etc. more than a full time job even for him. What is a wonder is not that Microsoft missed search but rather that with so many distractions they were so successful in so many businesses. (albeit, typically as a fast follower rather than innovator)

I’ve had a few such missed opportunities in my career – this one stands out: By the spring of 2003, I knew an awful lot about voice over IP (VoIP) – meaning transmitting phone calls on the Internet. Skype is pervasive today but in 2002 and 2003, making phone calls on the Internet was far from mainstream. Time flies in the world of technology so it’s easy to lose track but in 2002, even carrying a Blackberry was unusual. By early 2004 – using bleeding edge soft switches from Sonus Networks – I was running one of the larger VoIP phone switch installations in the US. During that same time, I was also buying early iPods – for myself and as gifts – and filling them with music, some of it downloaded off of the peer to peer networks that were not yet shut down. I had a Blackberry, a Friendster account and bought lots of things on Amazon, had been using a GUI since my dad bought a Mac in 1984 and the internet since 1993 (before that BBS). In short, I was, and had been for a while, a classic early adopter in addition to being an active entrepreneur.

And at that very same time, I also missed starting Skype – one of the biggest business successes of the past decade. While it’s unlikely I would have founded Skype even if I had not been preoccupied, it was not even a possibility. There was a point in time when founding Skype was possible and at that point in time, despite having the requisite skills with which to build the service, I had something more pressing to spend my time on – a full time job just keeping our existing business going and keeping the servers and switches up and running. So while I had everything that was needed to start Skype – I understood the Internet – both technically and as a long time consumer of it, I had a very clear sense of where broadband penetration was trending, and understood VoIP – the one thing I did not have was  time to step back from a full time job and look for other opportunities. I almost wish we had considered building something like Skype and had rejected it. Truth is, we never even had a week to think about the emerging consumer applications for VoIP. We continued to work very hard and built a nice business but we missed one of the biggest opportunities of the past ten years.

Of course, like all hindsight, it’s all clear in retrospect. And while it’s likely that even had we been looking, we still would have missed it, it’s also the case that like most already preoccupied people, we did not even have a moment to look.

I try to remember this now and find that vacations help tap into some of that entrepreneurial perspective. With the Blackberry mostly off (by choice), fresh air, friends, family and some time to decompress, it becomes a bit easier to see more broadly. But entrepreneurial perspective is unique and should be cherished. What’s perhaps counter intuitive to first time entrepreneurs is that as the business progresses you’ll actually become busier and busier. You’ll have customers to attend to, engineering problems to react to, emails to respond to, meetings to attend, conferences to speak at, potential employees to interview. When you are just getting started, those trappings of success sound utterly fantastic – and there is a lot that is great about them – but remember that the luxury of quiet will become ever more fleeting and with it one of the unique competitive advantages of entrepreneurs.

BTW, check out Mark Suster’s excellent blog about entrepreneurship and venture capital. He’s clearly very wise and he’s giving his advice away for free.

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